Customers and campaigns

Reach customers at the right moment.

Keep one list of your customers and what they do, then reach them by email, SMS, push or in-app message, in one-off campaigns or journeys that follow what they do.

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Campaigns in Olamma, with sample data

Know your
customers

Each person is stored once and linked to every product they use. Your apps send them in with what they do, or you import a spreadsheet, and their page shows everything they did and were sent.

Features
  • One person, every product

    Matched by your app's ID for them, then their email, then their phone.

  • Your apps send them in

    Customers and events arrive through a key that can add and update, but never read anyone back.

  • Import a spreadsheet

    Match each column to a detail or field, and say whether they agreed to email.

  • Your own fields

    Add the details that matter to you, like plan or class.

  • Everything they were sent

    Every email, SMS, push and in-app message, and what happened to each.

  • Events you can trust

    See every event name your apps send, and the ones a journey waits for that never arrived.

Message a group,
on any channel

Pick an audience by rules, write once in blocks with each person's details filled in, send yourself a test, then send now or schedule it.

Features
  • Email, SMS, push and in-app

    Banners, pop-ups and full-screen messages inside your app. WhatsApp is coming.

  • Audiences that keep up

    Rules on details, fields, what people did and what they agreed to, worked out as it sends.

  • Write in blocks

    Text, pictures, buttons, callouts and receipt-style details, with names filled in.

  • Templates and saved blocks

    Start from a template, and reuse the blocks your team saves.

  • Test first

    Send yourself the email, SMS or push, or see the in-app message, before anyone else.

  • Owners and admins send

    Your team drafts. Only owners and admins send, schedule or stop an email.

Journeys that follow
what they do

Start people on an event, an audience or rules. Send, wait for something they do, branch on what happened, and stop when they reach your goal.

Features
  • Starts on what they do

    An event your app sends, joining an audience, or matching rules.

  • Wait, check and split

    Wait a while or until they do something, continue only if, or split into Yes and No.

  • Goals

    Anyone who reaches the goal leaves at once, and counts as a success.

  • Owners and admins start

    Others ask to start. An owner or admin starts the journey, or declines.

  • Pause safely

    Everyone in a paused journey stays where they are until you resume it.

  • Agents build them too

    AI agents draft, check, simulate and test journeys, then ask. An owner approves the start.

See what
it did

Every campaign has a report: who it reached, who opened and clicked, what they clicked and whether they then did what you hoped. Follow up with the people it missed.

Features
  • Opens and clicks over time

    Apple Mail's automatic opens aren't counted as people reading.

  • Clicks on the email

    See how many people clicked each link, right on the email.

  • Goals

    How many people did something after getting it, like paying fees.

  • Follow up

    A copy of the campaign for one group, like everyone who didn't open it.

  • Compared with your last

    Each result against your recent campaigns.

  • Every person

    Who got it and who didn't, and why, ready to download as a spreadsheet.

And everything
else you need

  • Consent per channel

    People get only what they agreed to, per product. Someone who unsubscribes can't be added back by your team.

  • Quiet hours for SMS

    Promotional SMS goes out only between 8am and 8pm Nigerian time.

  • Shared with Support

    Customers and support contacts are linked both ways, so each side knows the other.

  • Safe app keys

    Each key belongs to one product, is shown once and kept only as a fingerprint.

  • Your email look

    Your logo and brand colour, as a plain letter, a card, branded or a newsletter.

  • Signed email links

    Opens, clicks and unsubscribes can't be faked or used to redirect people.

Reach the right customer at the right time

Tell us about your team and we'll help you set up your workspace.

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